Customers Call Out Uncle Roger for Pricey Fried Rice!

Malaysian-born food comedian Uncle Roger's first restaurant, FUIYOH! It’s Uncle Roger in Malaysia has received unfaltering reviews, with many customers calling out Uncle Roger for selling pricey fried rice.

Despite criticism from customers, Uncle Roger stands by the pricing of his food offerings.

"If you're poor, just get this...18 ringgit in Pavilion... What can you get in Pavilion for 18 ringgit? 

"Maybe one sock... not even one pair of socks, one sock only." Uncle Roger said in a video posted by KL Foodie on Instagram. The cheapest fried rice in his restaurant is RM 16.

Uncle Roger’s Egg Fried Rice, the simplest dish on the menu, cost RM16.

Fancier fried rice like Kimchi Fried Rice and Special Fried Rice are both priced at RM18.

Uncle Roger, whose real name is Nigel Ng, is known for humorously critiquing the skills of fried rice cooks across the internet.

He is well-known for advocating the use of MSG in fried rice.

Well-known American Chinese chef Ken Hom reportedly said that MSG is used only by lazy cooks.

"MSG is used only by lazy cooks and fast food providers who rely upon cheap ingredients and use watery stocks that require sugared and salted and ‘enhanced’ additives to satisfy the consumers who have never tasted the real thing," Ken Hom said, reported Gulf News.

Despite being slammed by customers, Uncle Roger seems set to open a few more outlets.

Uncle Roger plans to open new branches, with upcoming outlets at MyTown Shopping Mall, Central i-City, and IPC Shopping Centre.

He plans to open 15 to 20 new locations by 2025, reported The Rakyat Post (TRP).

TRP cited a source familiar with the expansion strategy of Uncle Roger's restaurant.

"The source also revealed that Johor Bahru will be the location of the next outlet, with further expansion into other Southeast Asian countries on the horizon," said TRP via an Instagram post.

IPC Shopping Centre excitedly shared the news of Uncle Roger's restaurant's opening next month on Oct 4 via Facebook.

"Fuiyoh... Look who is coming to IPC soon!" the post said.

Fuiyoh! It’s Uncle Roger first opened on September 11 at Pavilion KL.

Many people might have seen Uncle Roger restaurants in Sunway Giza and SS2, Petaling Jaya before. However,  it is reported that Uncle Roger has no connection to those establishments.

Those restaurants were later renamed as Ozzie’s Cafe and Bar before eventually closing down.